Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Play Cloths x Saucony Shadow 5000 “Gold”
Christmas Eve gave us our first look at the Play Cloths x Saucony Shadow 5000, and now a week later, we see that the metallic...
Play Cloths x Saucony Shadow 5000 Teaser
Saucony has been deliberate in expanding upon the momentum they gained from the superb Elite capsule, but it looks like they might follow fellow Bodega...
AR SRPLS x Converse First String Auckland Racer
Converse’s classic Auckland Racer has now been released in more collaborations than in-house drops since its return with a highly limited new style arriving at...
White Mountaineering x Saucony Courageous
Lowest ratio of appreciation/status to number of releases in Ronnie Fieg’s collaborative career? That would have to be the three Saucony Courageous classic runners he...
F.C.R.B. x mastermind JAPAN x Nike Air Max+ 2012
Revealed on Monday as the first collaboration in a few months between the heads of fragment design and Uniform Experiment, the F.C.R.B. x Nike Air Max+ 2012...
atmos x Reebok Insta Pump Fury “Snake”
Reebok continues to go back and forth between Japan’s biggest sneaker suppliers for collaborations on its futuristic mid-’90s runner, having revealed a teamup with mita...
F.C.R.B. x Nike Air Max+ 2012
It’s been a while since we’ve seen new product from the partnership between Hirofumi Kiyonaga and Hiroshi Fujiwara, but here comes a new FC Real...
Beauty & Youth x New Balance 1700 “Navy”
United Arrows’ Beauty & Youth label started 2012 off with a collaboration with Briefing on the New Balance 1700, and it turned out so well, they...
Size? Paris x Le Coq Sportif Eclat
Resurrected by Foot Patrol earlier in the year and blessed with a trio of new colorways for the second half of 2012, the Le Coq...