Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Cliché Skateboarding x HUF Collection
If those monthly CCS catalogs represent the extent of your exposure to the skateboarding world, you might not know that french label Cliché Skateboards has...
Bruce Lee Foundation x Nike SB V-Rod
Just over two months ago, Sneaker News scooped you on an upcoming collaboration that would see the release of a Bruce Lee-inspired collection from Paul...
Cult x Vans Collection
The last time Vans collaborated with a BMX company, the result was a blacked-out collection from The Shadow Conspiracy. The latest is a tag team...
The Shadow Conspiracy x Vans Collection
“We wanted [the shoe] to embody who we are and . . . black denim and leather work pretty well.” Those quoted words above come...