Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jerry Lorenzo Promises A White Christmas With The adidas Fear Of God Athletics I
It took a long three years, but Fear Of God and adidas finally launched their first wave of product in December, delivering the adidas Fear...
Stark Industries’ Employees Inspired The Latest size? x adidas Originals Capsule
Throughout the past few years, adidas has crafted a fruitful and action-packed partnership with Marvel. Partnering with the superhero brand for timely collaborations coinciding with...
Dime Prepares A Skate-Ready Collaboration With The adidas Busenitz Vulc II
Dime Skateboarding has remained a routine and integral collaborator alongside the sneaker ecosystems various SB labels for nearly two decades. Remaining committed to a busy...
Highsnobiety Stretches A Blank Canvas Across Its Collaborative adidas Campus
From a resurgence on TikTok to a widely-regarded collaborative installment with Korn, the adidas Campus has enacted a semi-revitalization over the past year. While the...
Ronnie Fieg’s 8th Street Samba With Clarks Releasing On Christmas Day
Updated December 21st, 2023: Kith has revealed a detailed look at their next installment of the 8th Street Samba by Ronnie Fieg for adidas Originals...