Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Nike LIVESTRONG – Air Max 1 + Air Max 90 + Air 180

We have recently shown you some individual previews of the Air Max 1 and Air Max 90 installments of Nike’s LIVESTRONG collection and now we...

By Aaron Kr. May 11, 2009
2585

Parra x Nike Air Maxim 1 – New Photos

Let’s clear all the confusion: this shoe was officially designed by Dutch illustrator Parra.  We weren’t sure last week if they were maybe just inspired...

By Aaron Hope May 11, 2009
769

Parra x Nike Air Maxim 1 – Black – Red – Turquoise – Holiday ’09

The Nike Air Maxim 1 has met with a warm reception thusfar, but this pair takes it to a whole new level.  Whether they were...

By Aaron Hope May 8, 2009
845

Nike Air Max 90 Current Huarache – DQM + Huf – Holiday ’09

A vivid image surely comes to mind any time you hear or read the word ‘Hufquake’.  This modern classic jumped off of a pack of...

By Aaron Hope May 8, 2009
684