Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Benny Gold x The Hundreds Johnson Low “Golden Gate Bridge”
San Francisco’s Benny Gold hooks up with Los Angeles’ The Hundreds for a new collaborative project inspired by the former’s proximity to arguably America’s most...
CLOT x Converse First String Pro Leather
Much like Reebok’s Classic Leather and the Puma Suede, the Converse Pro Leather is a recognized icon that frequently deviates from the materials you’d expect from its...
UNDERCOVER x Nike “Gyakusou” Fall/Winter 2012 Collection
Jun Takahashi’s Gyakusou International Running Association has created some of the more inventive Nike Running colorways in recent memory, and this trend toward unique palettes...
High Times x HUF Hupper
Scientists have determined that there are some serious physiological dangers involved with wearing high heels, but fear not — this isn’t that kind of ‘elevated’...
Stussy x Alakazam x Vans Era
‘Alakazam’ is one of those magical words that’s been attached to everything from Pokemon characters to Shaquille O’Neil feature films, and in this case, it...
Mark Gonzales x adidas Skateboarding Collection Spring/Summer 2013
Veteran Three Stripes rider Mark Gonzales is something like the adidas Skateboarding equivalent of Nike SB’s Paul Rodriguez, and now Gonz gets his own line of apparel...
Opening Ceremony x adidas Originals Spring/Summer 2013 Preview
Berlin Fashion Week brought out the best from footwear brands showing off their early 2013 goods, and while most of the attention on adidas Originals...
adidas Originals by David Beckham Fall/Winter 2012
Though it seemed for a short period that David Beckham’s involvement with adidas Originals had slowed, his partnership with UNDFTD co-founder James Bond on Three...
Nike SB x Levi’s 511 Jeans – New Images
We’ve known since tax day that the Levi’s x Nike SB collaboration would launch on July 4th and since about four weeks after that, that...