Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The White/Blue Social Status x Nike Air Penny 2 “Playground” Releases On November 4th
As the world awaits The Whitaker Group’s next Air Jordan projects, James Whitner and team are moving forward with the second installment of their Social...
How To Buy The HUF x Nike SB Dunk Low
First things first: rest in peace Keith Hufnagel. Despite passing away due to brain cancer in September 2020, the New York City-native continues to live...
Todd Snyder Revisits ’70s Workout Gear With The New Balance 237 “City Gym”
Todd Snyder and New Balance have been relatively quiet over the last year, but the duo has recently unveiled the latest chapter in its storied...
Pop Trading Co. Reimagines Three Vans Classics With Uniform Looks
Pop Trading Co. may not be the most recognized name in footwear collaborations, but the Amsterdam-based imprint has developed a loyal fanbase through its lighthearted...
UNDERCOVER’s Nike Air Force 1 Low “Grey Fog” Releases On October 12th
UNDERCOVER may not currently have the mainstream cachet that other collaborators of the Swoosh do, but it’s played a pivotal role in marrying sport and...