Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
New Balance Unveils Collaborative Signature With Euphoria’s Storm Reid
20-year-old actress Storm Reid has burst into Hollywood as a star of the 2023 Mystery/Thriller Missing and as Rue’s younger sister on the hit show...
Stone Island And New Balance Tokyo Design Studio Reunite For The FuelCell C_1
Ever since the beginning of their partnership with New Balance, Stone Island has worked very closely with the Tokyo Design Studio, a sub-label that’s credited...
Three New Aime Leon Dore x New Balance 860v2 Colorways Are Now Available For Pre-Order
In the past, Teddy Santis has used his IG stories to share a first look at many a different New Balance, from the 990v6 to...
Stone Island Teases Upcoming New Balance Collaboration
Back in 2021, Stone Island and New Balance announced that they would be entering a long-term collaborative partnership. In the couple of years since, the...
DTLR’s Kids-Exclusive New Balance 990v4 “Wild Style 2.0” Arrives On July 14th
DTLR and New Balance have become extremely familiar with one another over the past five years. Executing a number of inspired styles with the Boston-based...
DTLR x New Balance 990v4 “Wild Style 2.0” Lands On July 14th
From the 2018 Philadelphia-exclusive New Balance 998 to their most recent glow-in-the-dark New Balance 90/60s, DTLR has proven to be an effective routine collaborator with...
atmos’ Next New Balance 2002R Draws Inspiration From The Cyber World
Over the last few years, atmos and New Balance have teamed up on a number of modern styles. Recently, the collaborators have reimagined yet another...