Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
END Lays Out A Persian Rug On The New Balance 997
Contemporary men’s retailer END is no stranger to collaborative territories, as the UK-based e-commerce platform has gone heavy on its partnerships with a vast array...
HAVEN Reveals Upcoming New Balance 990v5 With Reflective Accents
From YCMC to Beams and then around to Aime Leon Dore, the New Balance 990v5 is amassing quite the list of collaborators with Canada-based HAVEN...
Stray Rats Teases A Look At Upcoming Joker Inspired New Balance 990v3
Widely regarded as one of the best collaborators New Balance has seen in recent memory — next to JJJJound, No Vacancy Inn, and the like...
No Vacancy Inn Reveals Upcoming New Balance 850 Collaboration
After rumors of a 650 in the works, it seems No Vacancy Inn and New Balance have thus scrapped many of their ideas and went...
DC’s EAT And Shoe City To Deliver An Exclusive New Balance 990v5 Collaboration
Cornerstones of the DMV area’s streetwear and sneaker scene, EAT (Elevate All Of The Time) and Shoe City have collided to craft a limited edition...
Aimé Leon Dore’s New Balance 990v5 And 990v2 Are Releasing This Week
Continuing to foster their relationship with New Balance, Aimé Leon Dore further proves their mastery over signature offerings, bringing to light two colorful takes of...
END Applies A Multi-Colored Neon Palette To The New Balance 860v2
New Balance has relished in this ongoing phase of fashionistas and dad-shoe enthusiasts being enchanted by technical runners with larger-than-normal dimensions. The Boston-based brand has...
Aimé Leon Dore Teases Possible New Balance 990v2 Collaboration
A mainstay within the New Balance repertoire and stalwarts both in their specific corner of streetwear and, funnily enough, the Nolita coffee scene, Aimé Leon...
Aries Studies The Intersection Between Sportswear And Fashion With Their New Balance 991s
Teaming up with labels worldwide almost nonstop, New Balance continues to expand their rolodex of contacts as collaborations drop en-masse from month-to-month. Forgoing their restrictive...