Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Victor Solomon’s Trophy Inspiration Continues With The Reebok Answer 3
After taking on the Reebok BB4000 II, basketball artist Victor Solomon brings his premium touch to a gold-clad Reebok Answer 3. The delivery couldn’t come...
NEEDLES Japan Reconvenes With Reebok For The Beatnik Slides
NEEDLES and Reebok are back at it again with another Beatnik Slide delivery, building off the success of their 2018 collaboration with two essential, refreshed...
HYMNE & Reebok Announce Their First Collaboration On The Classic Nylon and Club C
Since courting Pyer Moss founder Kerby Jean-Raymond, Reebok has worn plain their appreciation for the experimental side of the industry. Through that relationship is no...
The JJJJound x Reebok Club C Suede Collection Drops May 9th
Updated April 23rd, 2024: Official images of the JJJJound x Reebok Club C collection have landed. In addition to the “Cork” colorway we first saw,...
END. Partners With Mike Skinner Of The Streets For Two Reebok Classic Leathers
The next END. x Reebok collaboration honors two beloved UK institutions with huge cult followings, one being the Reebok Classic Leather and the other being...
The PLEASURES x Reebok “Not Guilty” Collection Highlights Inequities In The Cannabis Industry
PLEASURES and Reebok are joining forces to highlight an important cause on 4/20; systematic inequities in cannabis industry. The initiative stems from Reebok’s “Human Rights...
Noir Kei Ninomiya Puts Multiple Air Pumps On The Reebok Instapump Fury
Paris Fashion Week generally sees the debut of one or more out-of-the-box footwear offerings, and this year has been no exception. In a collaboration that’s...
Basketball Artist Victor Solomon Debuts Trophy Inspired Reebok BB4000 II
Reebok just announced news of an upcoming collaboration with basketball artist Victor Solomon, best known for inventions through his Literally Balling brand tapped for custom...
Reebok Announces Partnership With Grammy-nominated Artist Tobe Nwigwe
Reebok has officially announced a newfound partnership with Tobe Nwigwe, the Grammy-nominated artist that rose to mainstream fame in 2020 through his The Pandemic Project...