Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Stray Rats Rings In The New Year With Two Loud New Balance 574s
In the past year, Stray Rats’ relationship with New Balance has taken the next step, their collaborative releases increasing in cadence long after the debut...
Kung Fu Panda And Reebok To Release A Full Footwear Capsule On January 15th
During the animation boom of the late 2000s, DreamWorks produced hit after hit, rivaling Pixar with films like How To Train Your Dragon, the ever-memed...
BILLY’S To Drop Two Exclusive Vans Style 47 Creepers
Billy’s Tokyo has proven themselves to be the premier destination for Vans exclusives. And after some patchworked creations and thoughtful revivals, the retailer is soon...
Undefeated Offers Limited Sets Of Their Nike Air Max 97 Ahead Of Official Release
Next week, to top off an already eventful year, Undefeated is releasing their twin Nike Air Max 97s. But before each pair is offered individually...
Packer Celebrates The 25th Anniversary Of Only Built 4 Cuban Linx With The Diadora N.9000
Few can forget Raekwon’s contributions to hip-hop history. Not just for his own music, but for inspiring a legion of NY-based rappers to explore their...
SNS To Release adidas Consortium Superstar 80s Collaboration As Part Of “Kinenbi” Collection
Near the turn of the year, SNS will be collaborating with renowned designer Kazuki Kuraishi for the “Kinenbi” collection, a theme that roughly translates from...
The Matthew M. Williams x Nike Zoom MMW 04 Releases Tomorrow
Unveiled during New York Fashion Week, Matthew M. Williams‘ statement-making Nike Zoom MMW 04 launches tomorrow, December 21st. Although the low-top silhouette features a mostly-mesh...
Craig Green’s adidas ZX 2K Phormar II Planned For May 2021 Release
Following a string of releases earlier in the year, Craig Green is set to bring out yet another collaborative adidas silhouette in the coming months:...
Vans Adds Pony Hair Uppers To Their Old Skool 36 DX “Lux Color Block” Pack
Through Anaheim Factory, Vans has overtly expressed their attention to quality and heritage, the sub-label an effective celebration of the brand’s 54-year-long history. And as...