Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Casablanca To Debut The Stripped Down New Balance 237
As early as their very first collaboration, New Balance has used Casablanca as a vehicle to debut new silhouettes. For example, this past weekend, art...
Frog Skateboards Highlights Fun And Inclusivity With Collaborative Vans Capsule
Near two years ago in March, Frog Skateboards presented one of the most playful Blazer Mid collaborations Nike SB had ever seen. And though their...
RAFFLE CLOSED: Trophy Room x Air Jordan 1 Retro High OG
Trophy Room, the Florida-based sneaker boutique headed by Michael’s own son Marcus, has another Air Jordan collaboration in the works. Though relatively young in the...
STORY mfg Brings The “Slow Made” Ethos To The Reebok Club C And Beatnik
It’d be simple to explain what STORY mfg is now: a sustainable clothing brand born from the minds of life and business partners Katy and...
Where To Buy The AMBUSH x Nike Dunk High “Cosmic Fuchsia”
Mere moments before COVID really set in, New York Fashion Week went on with little delay. Alongside some Reebok-sponsored showings, Nike had their very own...
Junya Watanabe Rejoins New Balance For Three Understated 574 V1 Hikers
Every season, Junya Watanabe proves his undying loyalty to New Balance, offering up a number of collaborative releases every Spring/Summer and Autumn/Winter collection. For the...
Photographer Devin Allen And Under Armour Celebrate Baltimore For Black History Month
As part of its Black History Month celebration, Under Armour has tapped award-winning photographer and Baltimorean, Devin Allen, to amplify and support youth voices in...
atmos Celebrates The Japanese Tradition Of “Setsubun” With Collaborative adidas ZX Capsule
Since linking up with adidas, atmos has crafted an extensive number of bold releases. With their latest collaborative capsule, the sneaker imprint is taking their...
Blondey McCoy And adidas Cook Up Two More See-Through Superstars
During the early 2000s, see-through shoes were all the rage; but as most trends often do, they fell far out of relevance not too long...