Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Snow Peak’s Modular New Balance Niobium C_3 Debuts January 2024
Over the last four years, Snow Peak and New Balance have delivered innovative, high-quality takes on footwear for the outdoors. The latest example arrives in...
atmos Brings An “Eggplant” Finish To The ASICS GEL-Kayano 14
Having recently assisted Undermycar, atmos has an ASICS GEL-Kayano 14 collaboration of its own on the way. The Japanese sneaker boutique is no stranger to...
Jerry Lorenzo Promises A White Christmas With The adidas Fear Of God Athletics I
It took a long three years, but Fear Of God and adidas finally launched their first wave of product in December, delivering the adidas Fear...
Where To Buy The Kiko Kostadinov x ASICS GEL-LOKROS
The Kiko Kostadinov x Marc Jacobs x ASICS GEL-LOKROS drop March 7th, 2024 for $190. Arriving in women’s sizing, the release is centered around an...
The Travis Scott x Air Jordan 1 Low OG “Canary/Elkins” Releases On May 25th
Updated May 24th, 2024: The Travis Scott x Air Jordan 1 Low OG “Canary” is officially releasing on May 25th. See below for the full...
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
Old School Vector Tracksuits Inspired Reebok’s First Collaboration With Market
Reebok is closing out an important year with another experimental collaboration – this time tapping Mike Cherman’s Market label. Throughout its history, Reebok has been at...
The Ultimate Air Jordan 4 Grail? Eminem 4s Signed By Slim Shady Are Up For Auction
While Travis Scott has become the penultimate entertainment collaborator with Jordan Brand, one such hip-hop superstar previously superseded La Flame’s highly sought-after catalog – Eminem....
HIDDEN NY Taps JW Customs For A Unique ASICS GT-2160 “Crystal Pine” Collection
HIDDEN NY is delivering a “mixtape” ASICS GT-2160 before launching its album-equivalent-GEL-NYC next year. Unveiled to the world with the help of Colombian artist Feid,...