Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Brings Tokyo “Twilight” To The adidas adiStar Cushion 3
KITH, Pharrell, KoRn, and the Teenage Mutant Turtles (see the adidas Superstar “Splinter” and adidas Superstar “Shredder.”) adidas has recruited all of those imprints and...
Ronnie Fieg’s KITH x ASICS GEL-LYTE III “Seoul” Drops May 31st
Updated May 23rd, 2024: Following a teaser earlier this month, Ronnie Fieg’s KITH x ASICS GEL-LYTE III “Seoul” is confirmed to release on May 31st,...
atmos Teases An adidas Predator Mundial Collaboration
The collaborative history of atmos and adidas is one of the more reliable ones in modern footwear. Dropping at least two shared efforts annually for...
atmos Applies Premium Patchworks On Their adidas Gazelle 85
Japan’s atmos has had a busy month thus far. They just cut the ribbon for their first ever atmos Gold retail location, combining their prime...
atmos Brings An “Eggplant” Finish To The ASICS GEL-Kayano 14
Having recently assisted Undermycar, atmos has an ASICS GEL-Kayano 14 collaboration of its own on the way. The Japanese sneaker boutique is no stranger to...
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
The Up There x ASICS Gel-Lyte III Takes After The Feathers Of A Kookaburra
Australia-based store front Up There has transitioned many elements of the Southern Hemisphere to the mainstream through a number of carefully crafted collaborations. After teaming...
The atmos x Salomon ACS+ CSWP Releases On October 7th
UPDATE (9/29/2023): The draw for the atmos x Salomon ACS + CSWP is now live on atmos-tokyo.com, with winners to be announced on October 7th....
atmos Ushers In The First US Release Of The adidas Campus Supreme Sole
From collaborations with Bad Bunny to entirely new, Y2K-inspired makeovers, the adidas Campus has undergone countless changes since its inception. And while certainly not new...