Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
430 BMX Connection x Vans Japan
We’re seeing a huge influx of red, white and blue sneakers for the Olympic summer, designs referencing both the United States and its past glories,...
HKIT x Vans Half Cab Pro ‘The Last Dragon’
Even if you aren’t a student of the Chinese zodiac, your sneakerhead curiosity all but ensures you recognize this as the Year of the Dragon. And although we know...
Standard California x Vans Authentic
Given Vans’ own status as the standard of California cool, it only makes sense that they’d team up with a local brand with a similar...
XLarge x Vans Old Skool
It was just about one year ago that Japanese streetwear OGs XLarge came through with a rainbow speckled Era to match a set of gear,...