Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Martine Ali’s Converse Wedge Might Be The Wildest Sneaker Of 2023
Wedge sneakers no longer have the cachet they did in the past, but Brooklyn-based designer Martine Ali is trying to change that with her Converse...
Rihanna’s FENTY Introduces The PUMA Creeper Phatty On November 30th
Rihanna and A$AP Rocky took over Las Vegas over the weekend as the couple helped PUMA promote their latest collection with F1. Today, the Bajan...
The AMBUSH x Nike Air More Uptempo Low “Black/White” Releases On October 6th
Recently teased by Yoon Ahn herself, the AMBUSH x Nike Air More Uptempo Low appears via brand official images in the iconic black/white edition. One...
Rihanna’s FENTYxPUMA Partnership Returns With The Avanti On September 15th
UPDATE September 5th, 2023: Rihanna and PUMA have officially unveiled the first effort from their renewed FENTYxPUMA partnership: the King Avanti Premium. The PUMA Avanti...
The Serena Williams Design Crew Embarks On A Neon-Heavy Nike Collection For Fall 2023
Launched in Fall of 2021, the Serena Williams Design Crew was formulated to create energetic executions of Nike footwear inspired by the excellence of Serena...
Miu Miu Applies More Deconstructed Looks To The New Balance 574 For Spring 2023
Miuccia Prada’s Miu Miu isn’t a longtime collaborator of New Balance, but it’s gradually cementing itself as such. Ahead of Spring/Summer 2023, both brands unveiled...
Teyana Taylor x Air Jordan 1 Zoom CMFT 2 “Rose In Harlem” Revealed
Since breaking out into the scene via a reality television show on MTV, Teyana Taylor has been a staunch representative of her upbringing in Harlem....
Beyonce’s IVY PARK Ushers In The adidas Nite Jogger 7.0
Originally released in 1979 with its sights set on enhancing the visibility of runners at dawn and dusk, the adidas Nite Jogger has since been...