Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

The Nike On Air Winning Designs Will Release In April

Back in 2018, hundreds of participants descended upon Nike’s On Air workshops in six of the world’s biggest footwear metropolises — New York City, London,...

By Ross Dwyer January 29, 2019
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CLOT Reveals A Nike Zoom Haven With Air Max 97 Sole At Paris Fashion Week

With Paris Fashion Week in full swing, Nike has used world’s amplified focus on men’s fashion to bring several interesting new collaborative designs to market....

By Ross Dwyer January 18, 2019
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