Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter x Asics Gel Lyte III “Copperhead” – Release Date
We just saw new photos of a half of what is to be Volume 1 of the ‘Death List 5’, and it turns out this Extra Butter x Asics Gel Lyte III ‘Copperhead’...
Extra Butter Celebrates New Store + Release of Asics #DL5 “Cottonmouth”
The NYC sneaker retail scene got a bit bigger last week as Long Island mainstay Extra Butter opened their doors at a new LES location....
Extra Butter x Asics Gel Lyte III #DL5 “Copperhead”
Extra Butter started out their Asics project with a bang, introducing their Asics Gel Saga “Cottonmouth” at their brand new LES location in NYC. Up...
Extra Butter x Asics “Death List 5”: Volume 1
Extra Butter keeps the Kill Bill saga going with a five-shoe capsule inspired by the film's characters. Get the full story on the first two installments from the movie-loving minds behind it.
Extra Butter x Asics Gel Saga “Cottonmouth” – Release Info
The Extra Butter x Asics Gel Saga “Cottonmouth” release will mark not only the occasion of the shop’s first ever Asics project, but it will...
Extra Butter x Asics Gel Saga “Cottonmouth” – Release Date + New Retail Location
The Extra Butter x Asics Gel Saga “Cottonmouth” will release on October 10th, 2013. The sneaker looks to be the first from Extra Butter’s epic...