Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Mark McNairy x adidas Rod Laver “84-Lab”
The adidas Rod Laver is known as being one of the most famous shoes from The Brand with the Three Stripes, perhaps the most popular...
KZK x Mark McNairy x adidas Originals Hook Shot 84-Lab
As seen in our preview of the Kazuki Kuarishi x Mark McNairy collaboration for adidas Originals back in July, these two have transformed a classic...
Mark McNairy x adidas Originals Fall/Winter 2013
Mark McNairy’s upcoming adidas Originals range is one that will extend well beyond that KZK x Mark McNairy x adidas Originals Rom McNasty sneaker we...
KZK x Mark McNairy x adidas Originals Rom McNasty
Mark McNairy’s focus has typically been on shoes rather than sneakers, but footwear is footwear so we’re not too surprised that adidas trusted him to...