Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Wood Wood And adidas Create A Women’s Running Capsule Lead By The Ultra Boost 19
Since their founding in 2002, Denmark-based label Wood Wood has continued to grow its rolodex of contacts, previously adding Vans and ASICS to their list...
The Star Wars x adidas Ultra Boost 2019 Commemorates Han Solo And The Millenium Falcon
Paying homage to two of the galaxy’s most iconic figures in the Rebel Alliance, Star Wars and adidas commemorate the Millenium Falcon and its captain...
DOE Shanghai Merges The adidas Ultra Boost 19 With The Micropacer
Many of the more celebrated adidas Ultra Boost collaborations of the past involved some level of transformation of sorts. Hypebeast’s initial uncaging of the 1.0...