Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
AwakeNY To Donate Proceeds Of Its Upcoming ASICS GEL-Kayano Trainer 21 To Virgil Abloh’s “POST-MODERN” Scholarship
While overshadowed by several other “Big Apple”-based brands, Angelo Baque’s AwakeNY imprint has been cultivating a sizable following over the last three years. A stint...
The Swarovski x Nike Air Force 1 Is Built With Retroreflective Crystals
The name Swarovski alone conjures a wealth of applause — especially whenever sneakers are involved. And following a brief departure to adidas, the jewelry purveyor...
Off-White x Air Jordan Apparel Collection Releases On November 12th
As the Off-White x Air Jordan 2 Low nears its retail debut, several apparel items designed to accompany the sneaker duo have arrived to select...
Virgil Abloh “Frankensteins” Another Nike Classic With The Off-White x Air Force 1 Mid
Almost five years removed from his debut “The Ten” collection, Virgil Abloh continues to make headlines by reimagining classic silhouettes from NIKE, Inc. with some...