Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Pusha T x adidas Originals EQT Guidance ’93 – Release Reminder

The Pusha T x adidas Originals EQT Guidance ’93 is headed to select stores tomorrow, December 23rd, 2014. We recently sat down with King Push...

By Patrick Johnson December 22, 2014
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Nosetalgia for the EQT: Pusha T Talks His First Ever adidas Collaboration

Pusha T’s seen it all within the rap industry – from a legendarily hot start with the Pharrell cosigned Lord Willin‘ as a member of...

By Patrick Johnson December 16, 2014
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Pusha T x adidas Originals EQT Guidance ’93 – Preview

Pusha T has been everywhere lately. Earlier today his Play Cloths label announced a new collaboration with the Saucony Grid 9000, and now The Clipse...

By Patrick Johnson December 5, 2014
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