Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kith’s 10th Anniversary Sees Ronnie Fieg Revisit 2013’s “Daytona” Colorway On The New Balance 990v3
Founded by Ronnie Fieg in 2011, the New York City-based label Kith has accomplished a lot in just a decade. And while partnerships with Coca-Cola,...
Kith x Nike Air Force 1 Low “Knicks” Set For Christmas Day Release
Currently sitting at 12th place in the NBA’s Eastern Conference, the New York Knicks may not be title favorites, but they continue to energize the...
Kith’s Aspen 2021 Collection Includes An adidas Terrex Skychaser LT GORE-TEX Boot
Over the years, Ronnie Fieg and his Kith imprint have collaborated with handfuls of partners across different segments of culture, sport and fashion. What’s helped...