Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jeremy Scott x adidas Originals JS Instict Hi – Black – Yellow | Release Date
It’s pretty typical for a black and yellow sneaker to get the “bumblebee” designation, but we’re pretty sure that’s not what Jeremy Scott was going...
Jeremy Scott x adidas Originals JS Gorilla – Release Date
For everyone out there saying Jeremy Scott couldn’t make a sneaker that wasn’t all-out wacky here you go: a pair that keeps the blocking simple...
Jeremy Scott x adidas Originals JS Gorilla – New Images
Complex pairing up and coming rapper ASAP Rocky with Jeremy Scott’s adidas Originals by Originals capsule was a natural fit not just because both bring...
Complex Talks Design with Jeremy Scott
The second most asked question about Jeremy Scott’s adidas Originals line behind “Where can I get those?” is probably “What is he thinking?”. Mind you...