Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike Unveils Collaborations With atmos, CLOT, Heron Preston, and CPFM On Air Max Day
What started as simple, renegade projects in the 2000s has become the single most useful tool in Nike’s arsenal. That would be the shoe collaboration,...
atmos To Release Nike Air Max 2 Light Collaboration This Saturday
atmos, known most for its wildly popular Safari-printed Air Max collaborations, is back again to recall the 90s, giving the retro-leaning Air Max 2 Light...
atmos Reveals A Barber Shop Themed adidas Yung-1 Collaboration
atmos is one of the few retailers that can truly lay claim to having collaborative success on both the Nike and adidas front. While their...