Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
John Varvatos x Converse All Star Laceless Hi + Sprint Grip Ox
John Varvatos’ collaboration with Converse will remain popular into the forseeable future thanks to subtle variations like these that reflect his signature aesthetic while allowing for...
John Varvatos x Converse JP Pro Leather
John Varvatos’ Converse collaborations are typified by premium quality with a well aged look achieved by blackening key elements. His latest keeps that signature look to...
John Varvatos x Converse Star Player EV Mid
John Varvatos‘ sustained attention over the past couple years has given a nice push to the recently resurrected Converse Star Player. Varvatos’ latest take on...