Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BEAMS x Reebok Instapump Fury
Japanese retailer BEAMS is teaming up with the iconically head-turning Reebok Instapump Fury silhouette in honor of their 40th anniversary. In a climate where stand-out...
Another Reebok Instapump Fury Collaboration With A Fashion Label
Always a popular sneaker to work with for fashion houses thanks to its unique and futuristic design, the Reebok Instapump Fury sees another high-end collaboration....
atmos x Theatre Products x Reebok Instapump Fury
Utilizing one of their apparent favorite silhouettes yet again, atmos presents yet another collaborative edition of the Reebok Instapump Fury. However, this time they get...