Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The MAJOR x Reebok Question “Georgetown” Pops Up Overseas
If you missed out on the limited edition Reebok Question by MAJOR this past weekend, you now have some new hope. That’s because the sneaker...
The Georgetown-Inspired MAJOR x Reebok Question is Now Available
Washington D.C. sneaker boutique MAJOR teams up with Reebok Classic for the Question with some appropriate local inspiration: Allen Iverson’s days at Georgetown. The perfect...
MAJOR Celebrates Iverson’s College Days With Reebok Question Collab
Reebok’s Year of the Question continues with the next collaborative release of the iconic Allen Iverson signature shoe. It’s Washington D.C. sneaker boutique MAJOR that...