Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
ALIFE New York Adds Their Iconic Box Logo To The adidas Nizza Hi
Since being put under the knife by multi-hyphenate Childish Gambino, the adidas Nizza is moving on to its next collaborator, ALIFE, taking on a form...
Donald Glover Is Randomly AirDropping Free Pairs Of His adidas Shoes At Coachella
Coachella has officially begun, and adidas is getting ahead of the fun and sandstorms with the help of Childish Gambino, one of the key acts...
First Look At Childish Gambino’s adidas Nizza Collaboration
Since joining the lofty ranks of adidas, word on Childish Gambino’s first collaborative release has been relatively quiet — that is, however, until now. Teased...