Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
On May The 4th, Star Wars And adidas Will Drop A Superstar XLG Collaboration
adidas is saying “May the 4th Be With You” with a collaborative Star Wars x adidas Superstar XLG dropping on the informal holiday next month....
Master Splinter Gets His Own adidas Superstar From The Ninja Turtles Pack
With the Ninja Turtles immortalized via an adidas Superstar collaboration, it’s only right that their instructor, mentor, and adoptive father gets proper due. A first...