Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
San Francisco’s FTC Has A Nike SB Dunk Low Collaboration Coming
San Francisco skate shop FTC has established quite the rapport with Nike SB — enough so that they were given exclusive rights to the orange...
Nike SB, Originator Of The “What The” Look, Returns To The Theme For P-Rod’s SB Dunk
Paul Rodriguez has been a NIKE, Inc. signature athlete since 2005. Over the last 16 years, the California-native has joined the exclusive club of Nike...
Verdy’s Special Box Release For The Wasted Youth x Nike SB Dunk Low Drops Today
Even if you don’t know who Verdy is, it’s likely you’re familiar with some of his work. The creator of Girl’s Don’t Cry and collaborator...