Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Bait x Asics GT-II ‘Rings Pack’ – Yellow
The as yet unopened boutique Bait has a name that reflects the careful teasing with which it’s being rolled out, and it looks like they’ll...
Bait x Asics GT-II ‘Rings Pack’ – Red
The Bait x Asics ‘Five Rings’ pack includes three silhouettes spread across five colorways symbolizing the quadrennially ubiquitous Olympic flag. Following up on the ‘Yellow Ring’ GT-II,...
Bait x Asics ‘Rings Pack’
Is any brand gaining more from their range of collaborative drops than Asics these days? The Onitsuka Tiger is crushing it in the old school running market thanks to...
Highs & Lows x Asics ‘Bricks & Mortar’ Pack – Gel Lyte III + GT-II
Sneaker Freaker teased with a look at an upcoming Asics collaboration with Aussie sneaker boutique Highs & Lows dubbed the ‘Bricks & Mortar’ Pack, highlighting...