Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Travis Scott And Virgil Abloh Wear Upcoming Collaborations At NikeLab Chicago Re-Creation Center
Ahead of the official opening of the NikeLab Chicago Re-creation Center, Travis Scott, Virgil Abloh, Common, and the city’s most notable creatives convened at the...
Inside The Virgil Abloh x NikeLab Chicago Re-creation Center
At the epicenter of the NikeLab Chicago Re-Creation center is Virgil Abloh, whose time spent at the Illinois Institute of Technology has lent him quite...
Virgil Abloh And NikeLab Chicago To Host Re-Creation Center At IIT College Of Architecture
Although he’s now a multihyphenate designer, globe-trotting DJ, and influential cultural figure, Virgil Abloh‘s roots are actually in architecture, and together with NikeLab Chicago, he’s...
Virgil Abloh Gifts Serena Williams The Off-White x Nike Air Force 1 MCA In Blue
Virgil Abloh and Nike are poised to revisit their collaborative endeavors in June as their co-created “Athletes In Progress” capsule, inspired by women’s track and...