Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Kendrick Lamar x Reebok Classic Leather Hits Stores Tomorrow
Kendrick Lamar’s newest and most unique collaboration with Reebok yet hits stores tomorrow. Once again utilizing the “Blue and Red” theme as a call to...
Latest Kendrick Lamar x Reebok Collab To Release In Full Family Sizes
The latest collaboration from hip-hop superstar and Reebok will be fun for the whole family, thanks to a full range of toddler to adult sizing...
Kendrick Lamar’s Next Reebok Collaboration Releases In July
Kendrick Lamar, one of the more influential voices in contemporary hip-hop, has joined forces with Reebok to empower his community through special edition sneakers that...