Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
On-Foot Look At The Grateful Dead x Nike SB Dunk Low “Opti Yellow”
The Nike Dunk quickly rose back to popularity as fast as it fell into obscurity, many now hunting for old and new pairs alike. While...
Hiroshi Fujiwara, Futura, And Staple Join Forces For Charity Raffle Fundraiser For Black Lives Matter
Whether it be through social media statements, generous amounts of donations in support of organizations that stand for racial equality, or through production of charity...