Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter Releases Their Reebok “Prom” Pack By Hosting An Actual Prom
Extra Butter‘s usual proclivity to collaborate with the theme of somewhat obscure movie references continued with their most recent Reebok Classics collaboration. The New York...
Extra Butter And Reebok Drop Their Prom-Themed Kicks At Midnight
Extra Butter is back with another unique collaborative theme pulled straight from the movies, this time asking you out to prom with a special date...
Extra Butter Makes A Prom Proposal With Their Reebok Court Collab
This summer Extra Butter asks, “Will you go to the prom with us?”, with their special collaboration with Reebok for a his-and-hers sneaker pack. Part...