Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Issa Rae Further Champions Self-Expression With Converse By You Collection
Whether by way of her “Awkward Black Girl” series on YouTube or hit HBO show, “Insecure,” Issa Rae has championed self-expression, creativity and identity. Never...
NEIGHBORHOOD’s “FILTH AND FURY” Themes Dress Both The Vans Sk8-Hi And Era
Like long-time peer WTAPS, NEIGHBOROOD is well-acquainted with Vans, offering a number of collaborative releases in the past. And though long since their last offering,...
Bugs And Lola Bunny Get Their Own Nike Renew Elevate 2
Ahead of the premiere of “Space Jam: A New Legacy,” NIKE, Inc. has been unveiling official images of the footwear it’s prepped for the block-buster...
Roger Federer’s THE ROGER Pro By On To Drop Exclusively At KITH
Fresh off a (“lucky,” to some) win over Adrian Mannarino, Roger Federer and his On family have announced release details for THE ROGER Pro, the...
Bugs And Lola Cover The Swoosh On The Upcoming “Space Jam” x Nike Air Force 1 “Hare”
Unveiled on June 8th, the “Space Jam: A New Legacy” x NIKE, Inc. collection brings the Tune Squad to sneaker and apparel form. Although the...
Ronnie Fieg Unveils A Grey-Toned KITH x New Balance RC_1300
Few are as big a fan of New Balance as Ronnie Fieg, the man behind some of the footwear brand’s most notable collaborations. And soon,...
Detailed Images Of The Off-White x Air Jordan 2 Low In Black
Off-White, alongside their 50-piece Dunk Low collaboration, is readying up not just one but two interpretations of the Air Jordan 2 Low. And after revealing...
Palace Celebrates Its Newest Employee, Jeremy The Duck, With First-Ever Vans Collab
Palace has never shied away from the absurd, often proving as much through their product descriptions and social media. But while signature to their identity,...
GOLF Le FLEUR* And Converse Set For A Chuck 70 “Yellow Flame” Release
There’s quite a bit of conversation revolving Tyler, The Creator — and rightfully so — as the artist is hot off the release of his...