Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Here’s A Look At A Bunch Of Pharrell x adidas NMD Releases and Samples
Pharrell and adidas Originals managed to bring us on of the summer’s most unexpected hits in the adidas NMD “Human Race”. Not only does the...
The Pharrell x adidas NMD “Human Race” In Red Is Not Happening
Update: adidas and BBC confirm that this colorway will not release. The pair that Pharrell has been spotted wearing says “Hu RACE”, not “HUMAN RACE”....
Pharrell Changes Up The adidas NMD For His “Human Race” Collaboration
Pharrell’s ever-growing collection of sneakers with adidas just added what will surely be his most sought-after silhouette yet, the all-new “Human Race” iteration of the...