Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jeremy Scott x adidas Originals “Butterfly” Wedge
Jeremy Scott has taught us that, yes, there are indeed limits to his own style, and in a case of if-it-ain’t-broke . . . we...
Jeremy Scott x adidas Originals JS Slim
Jeremy Scott is known for his embellished tongues and wings of all sorts, and with these distinctive design cues, has almost entirely skipped out on the...
adidas “all Originals Represent” Video + Lookbook
For March’s ClimaCool Seduction debut, adidas released the ‘WE ALL RUN’ video wherein a variety of Three Stripes reppers were depicted running around the world...