Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Fruition x Reebok Ventilator “Rose Gold”
The Reebok Ventilator goes solid gold for another one of its collabs this year. Solid rose gold, that is, as the classic runner is outfitted...
Reebok Connects With Russia’s FOTT For A Ventilator Collaboration
Up next in this year’s onslaught of Reebok Ventilator collabs are these colorful editions by Russian sneaker store FOTT. Apparently going for a ’90s color...
AAPE x Reebok Ventilator by A Bathing Ape
25 years of the Reebok Ventilator continue a the hands of A Bathing Ape‘s subsidiary AAPE. What results is what you’ve come to expect and...