Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy The Sean Wotherspoon x adidas SUPEREARTH
After eight months of being teased, Sean Wotherspoon and adidas‘ SUPEREARTH collaboration finally launches on Saturday, August 29th. Regardless of how you may feel about...
Sean Wotherspoon And adidas Help End Plastic Waste With SUPEREARTH Collaboration
adidas Originals, both through their general releases and their partnerships, has gradually put sustainability into practice, crafting a set of vegan Stan Smiths with Stella...
Sean Wotherspoon x atmos x ASICS GEL-Lyte 3 Releases Tomorrow
Although Sean Wotherspoon has moved on to a partnership with adidas since first teasing his ASICS Gel-Lyte III in October 2019, the three-way atmos-collaboration launches...
The Sean Wotherspoon x atmos x ASICS GEL-Lyte 3 Is Releasing Again On August 14th
After conducting a Japan-only release towards the tail end of June, Sean Wotherspoon, atmos, and ASICS have finally decided to take their GEL-Lyte III collaboration...