Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Fear Of God Athletics x adidas Runner Revealed In Grey Colorway
After almost three whole years of anticipation, Fear of God and adidas are finally taking the next steps, recently unveiling their collaborative collection at the...
Nike Running Brings Eliud Kipchoge’s Winning Legacy And Message Of Unity To The “EK Umoja” Collection
Eliud Kipchoge is currently training for the Berlin Marathon, but he’s taken a break to launch a footwear and apparel collection with his Nike Running...
Travis Scott Laces Up Another Colorway Of His Jordan Cut The Check Shoe
Travis Scott has had very few moments to breathe over the course of the last few months. In addition to releasing “Utopia,” his fourth studio...
Where To Buy: Travis Scott x Nike Attack Cactus Jack
The “beef” between John McEnroe and Travis Scott has been settled: the Nike Attack Cactus Jack has become available via raffle on travisscott.com. Priced at...
Coco Gauff Helps Unveil The Aimé Leon Dore x New Balance T500 Ahead Of Fall/Winter 2023
Originally introduced during the 1980s, the New Balance T500 is an all but forgotten tennis shoe from the footwear brand’s past. But thanks to Aimé...
Rick Owens And Converse Elevate An Icon With The DRKSHDW DBL DRKSTAR Chuck 70
As avant garde as his fashions may be, Rick Owens is certainly no stranger to the world of sneakers. Alongside producing footwear of his own...
Stussy and NOMA t.d. Craft A Japan-Exclusive Nike Vandal Hi
Having worked with the footwear brand for the better part of the last two decades, it’s no surprise that Stussy‘s partnership with Nike is much...
Nike Celebrates Hangul Day With A Special Air Max 1
The Swoosh’s connection with the Korean peninsula spans back decades, with some of the brand’s production throughout the 1980s and 1990s taking place in South...
Supreme Is Bringing Back The Notorious Nike Courtposite From 2002
Updated October 16th, 2023: Supreme announces an October 19th release date for their Nike Courtposite collaboration (10/21 in Asia). Official lookbook images have also been...