Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jeremy Scott And adidas Bring Money And Wings To The Forum 84 Low ADV
Days away from the launch of his first collection since renewing his partnership with adidas, Jeremy Scott has (unofficially) unveiled another version of his famed...
Jeremy Scott’s Dipped adidas Forum, adilette And More Release On October 2nd
Jeremy Scott and adidas‘ renewed partnership sent rumblings across the fashion world as it reminded old and new consumers alike of how progressive the relationship...
END. Clothing’s “Tennis Club” Capsule Stars The adidas Grainger
Over the years, END. and adidas have cobbled together compelling, thematic footwear and apparel capsules. Their latest effort – dubbed “Tennis Club” – is no different, and...
atmos And adidas Unleash A Hairy adidas Superstar To Honor Shibuya’s Loyal Dog, Hachiko
adidas and atmos are no strangers when it comes to partnerships, with the latter often infusing Japanese flair to classic Three-Stripes silhouettes. For an upcoming...
Las Vegas Raiders’ Henry Ruggs Gives The adidas Superstar A “Bold Blue” Makeover
The adidas Superstar has kept a relatively low profile following an important 50th anniversary last year, but Las Vegas Raiders wide receiver, Henry Ruggs III,...
A$AP Rocky Previews A Prada x adidas Forum Low
Since entering the mainstream music scene in the early 2010s, A$AP Rocky has championed many brands. Among them, adidas. Having received his own colorway of...