Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jeremy Scott x adidas Originals JS Superstar 80s “Ripple”
There’s no better designer to ask to put a spin on a classic adidas silhouette than Jeremy Scott, whose bold Originals by Originals collaborations have...
Beauty & Youth x adidas Originals Superstar 80s
Many sneaker collaborations of Japanese origins are tough to come by here in the US, and while that remains true with these new Shelltoe teamups,...
VANQUISH x adidas Originals Superstar 80s
Japanese clothing label VANQUISH has been making a name for itself on the collaborative sneaker scene, authoring a few guest spots that reflect the brand’s...