Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Ronnie Fieg x Asics Gel Lyte III “Eclipse”

There are some tried and true rules when it comes to surviving a zombie attack: do your cardio, trust the buddy system and know your...

By Aaron Hope September 26, 2012
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Slam Jam x Asics Gel Lyte III – Green – Yellow

The Euros get an Asics runner right…again. For Slam Jam, this follow-up to their 2010 project brings in another array of in-your-face punchy colorblocking, pairing...

By John Kim September 12, 2012
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