Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Head Of Product Hirofumi Kojima Talks New Balance 1906R “Tokyo Dimension” Collaboration
Although atmos has historically been associated for its footwear collaborations with other brands, it’s partnered up with New Balance a handful of times over the...
The atmos x ASICS GEL-LYTE III OG “Python” Releases In The U.S. On April 26
This article was published on Sept. 19, 2022 and updated on April 18, 2023 The “Python” pack by atmos and ASICS will see a U.S....
The atmos x adidas Adimatic Remembers The Three Stripes’ Classic Brown Box
atmos and adidas have joined forces many times over the course of the last few years. And for their latest collaborative effort, the two are...