Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
MSCHF Enlists Dee Brown And Son To Unveil The Reebok Pump Omni Zone IX Collaboration
Few upstart brands have been able the bottle and release disruption like MSCHF has. From their wacky projects like their backwards shoe that can be...
A MSCHF x Reebok Pump Omni Zone 2 Collab Is Reportedly In The Works
Following the controversy surrounding their Satan Shoes with Lil Nas X, MSCHF preferred to stay within appropriate legal parameters, crafting shoes only “inspired” by existing...
The Draw For The Kid Cudi x MSCHF Super Normal 2 “Insano” Ends Today
Though typically alone in their antics, MSCHF is certainly no stranger to the odd collaboration. Their very first pair of Gobstompers, for example, was designed...