Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Official Images Of The A Ma Maniére x Air Jordan 5 “Photon Dust”
First rumored in mid-June, a third Air Jordan 5 by A Ma Maniére has recently surfaced via official photography ahead of its expected launch for...
Where To Buy The Stone Island x New Balance 991v2
New Balance puts a great deal of faith in their collaborators. So much, in fact, that they’re entrusting Stone Island with introducing the world’s first...
A Ma Maniére’s Parent Company, The Whitaker Group, Unveils New Balance 9060 “Missing Pieces” Collaboration
The Whitaker Group – the umbrella company for A Ma Maniére, Social Status, APB, and Prosper – recently unveiled its first-ever collaboration with New Balance. Titled “Missing...
Where To Buy The Aimé Leon Dore x New Balance T500
Unveiled with the help of Coco Gauff, recent winner at the U.S. Open, the Bew Balance T500 by Aimé Leon Dore releases to the world...
Where To Buy Rihanna’s FENTY x PUMA Avanti
PUMA and Rihanna first teamed up to a raucous amount of acclaim in 2014, serving as the German sportswear brand’s creative director of womenswear. After...
Rihanna’s FENTYxPUMA Partnership Returns With The Avanti On September 15th
UPDATE September 5th, 2023: Rihanna and PUMA have officially unveiled the first effort from their renewed FENTYxPUMA partnership: the King Avanti Premium. The PUMA Avanti...