Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Legend Continues With The Up There x New Balance 2002R “Backyard Legends II”
The folks “down under” at the Up There Store have been delivering a compelling retail experience since 2010, but have only gained mass global recognition...
The Basement x New Balance 2002R “Stone Grey” Is For Locals Only
The Basement, an online-based, fashion-oriented community rooted in the UK, has crafted many a collaborative sneaker over the years, starting first in 2017 with a...
Kith x New Balance 993 And 2002R “Pistachio” Releases On November 23rd
Ronnie Fieg has been working. In addition to unveiling some of his first endeavors as Creative Director for the New York Knicks, the Queens-native has...
N.HOOLYWOOD, INVINCIBLE, And New Balance Officially Unveil The 2002R GTX “Blue Moon”
INVINCIBLE has been collaborating with New Balance for several years now. But it wasn’t until 2020 that the retailer brought in Japanese label N.HOOLYWOOD, who...
atmos Visits The Desert For Its New Balance 2002R “Oasis” Collaboration
Having looked to its home city of Tokyo for its last New Balance collaboration, atmos has recently unveiled a 2002R inspired by the desert. Dubbed...
SNS Ushers Back The PUMA Blaze Of Glory With Premium Collaboration
Sneakersnstuff (SNS) is never not working. As a follow-up to a mule-centered collection inspired by Japanese home goods, the European boutique has re-joined PUMA for...
SNS Looks To Japanese Craftsmanship For New Balance 2002R “Goods For Home” Collaboration
For over almost two decades, SNS and New Balance have crafted compelling product rooted in strong narratives and initiatives. Their latest “Goods For Home” collaboration...
N.HOOLYWOOD And Invincible Bring Back Their New Balance 2002R In A Navy Colorway
Back in 2020, New Balance celebrated the return of the 2002R with many a collaboration. And in October of that year, N.HOOLYWOOD and Invincible joined...
SNS And Saucony Look To The Outdoors For Their Shadow 6000 Collaboration
Saucony may be obsessed with creating the next breakthrough silhouette within the world of modern performance-running, but it continues to revisit its past to celebrate...