Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Brings Tokyo “Twilight” To The adidas adiStar Cushion 3
KITH, Pharrell, KoRn, and the Teenage Mutant Turtles (see the adidas Superstar “Splinter” and adidas Superstar “Shredder.”) adidas has recruited all of those imprints and...
Supreme x Nike Air Max 1 Releasing In 2025
Supreme will release an Air Max 1 collaboration as part of its Spring/Summer 2025 collection, according to to Brendan Dunne of Complex. Four colorways are...
A Friends & Family Version Of The PHANTACi x Nike Air Max 1 Appears
Fifteen years after its original release, the Nike Air Max 1 “Grand Piano” is dropping again on May 5th. The Air Max grail designed in...
atmos Teases An adidas Predator Mundial Collaboration
The collaborative history of atmos and adidas is one of the more reliable ones in modern footwear. Dropping at least two shared efforts annually for...
atmos Applies Premium Patchworks On Their adidas Gazelle 85
Japan’s atmos has had a busy month thus far. They just cut the ribbon for their first ever atmos Gold retail location, combining their prime...
The Nike Air Max 1 “University Of Oregon” By Division St. Releases At Noon
Just when you thought Nike’s Air Max Day lineup was fully set, another significant pair joins the fray. The Beaverton brand plans to release an...
The Nike Air Max 95 “Atlanta” Is Designed By Walter’s, Wish ATL, Soleplay, and A Ma Maniére
Updated March 21st, 2024: Official images have landed of the Nike Air Max 95 “Atlanta,” along with further details about how it came about. The...
Corteiz Is Dropping A Fourth Nike Air Max 95 Colorway
Among the leading candidates for “Shoe Of The Year” in 2023, the debut collaboration by London-based Corteiz and Nike delivered on every aspect of what’s...
First Look At The A Ma Maniere x Nike Air Max 95
After their Air Jordan 4 “Phantom” was spotted earlier this week, A Ma Maniere is leveraging the spotlight of Paris Fashion Week to debut yet...