Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Cav Empt Reveals Nike Air Max 95 Collaboration For January 2019
As Beaverton continues to align with fashion-forward brands, Nike’s direction when it comes to creative partners becomes clearer by the day. Today, Japanese menswear label...
Where To Buy The Carhartt x Nike Air Max 95
Already long-intertwined thanks to style-conscious sneakerheads, the worlds of sneakers and workwear are now coming together in full for Nike and Carhartt WIP’s four-shoe collaborative...
atmos Puts A World Map On Their Next ASICS Gel Lyte 3 Collaboration
When it comes to collaborations, few stores in the sneaker business go as hard as atmos. Their seemingly inexhaustible work ethic allows them to crank...
atmos Reveals Their adidas NMD R1 Collaboration
Tokyo-based retailer atmos is never far from the spotlight, cranking out interesting and meaningful collaborations at a slightly alarming rate. They seemingly know no rest...
atmos To Release The Nike Air Max Light 2 1994 Collection In 2019
This past weekend at Complex Con, world renowned retailer and sneaker industry heavy hitter atmos revealed a whacky (to say the least) collaborative colorway of...
atmos Displays Upcoming Nike Air Max 2 Light 1994 Collection
With ComplexCon in full swing, a great number of the sneaker industry’s most esteemed power players have converged on California to show off their newest...
atmos Collaborates With adidas For An All-Red Deerupt
Although the feverish craze for all-red colorways that proliferated the world of sneakers in 2014 has since cooled back down to manageable temperatures, an all-red...
Up Close With The Nike Air Max 95/90 Designed By Patta
Amsterdam’s Patta has spent years working its way toward the top of Nike’s collaborative partner ranks, pulling off co-designed efforts that are amongst the greatest...
Supreme x Nike Air Max 95 Releasing In Summer 2019
Since first collaborating on Nike with an SB Dunk Low all the way back in 2002, Supreme has been one of the Swoosh Brand’s most...